English

Strategy Reading: Executing Strategy

“Executing Strategy” introduces the principles of effective strategy implementation. The Reading discusses key frameworks and emphasizes the interdependence of strategy development and execution in achieving and sustaining superior competitive performance. This Reading includes a total of 4 videos. An introductory video on The Balanced Scorecard and 3 videos featuring industry executives discussing a variety of topics: Transformational Change, Defending the Core, and The Importance of Culture.

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