English
MINDSPACE Influencing behavior through public policy Out takes: a.) Designing policy to influence consumers. b.) We act in ways that make us feel better about ourselves. c.) We are Predictably Irrational – prone to reliable misjudgments. d.) The most effective and sustainable changes in behavior will come from the successful integration of cultural, regulatory and individual change.
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Behavioral modification theory · Behaviour change policy · Public permission · Government intrusion · Behavioural economics · Neuroeconomics · Neuroscience · Virtual Worlds · Unintended consequences · Dragon‟s Den