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研究生: 林智堅 研究生(外文): Chih-Chien Lin 論文名稱: 三人競選之中槓桿者的政治社會基礎及其影響以2014新竹市長選舉為例 論文名稱(外文): The Political and Social Basis of the Role of Leverage in a Three Person Campaign-An Analysis of the 2014 Hsinchu City Mayoral Election 指導教授: 陳明通 指導教授(外文): Ming-Tong Chen 學位類別: 碩士 校院名稱: 國立臺灣大學 系所名稱: 國家發展研究所 論文出版年: 2017 語文別: 中文 論文頁數: 95 論文摘要 本論文探討2014年新竹市長選舉三人競選中的槓桿角色,主要以「MSRC精湛民意調查顧問股份有限公司」所進行的6次民調結果為探討依據,首先對民調結果進行統計分析,描述槓桿者的社會基礎、政治基礎及個人特質。其次,就「人口學變數」對槓桿者的支持度進行卡方(χ2)檢定,檢驗這些變數對槓桿者的支持是否具有顯著地差異。最後再運用「二元勝算對數迴歸分析」建立解釋模型,瞭解哪些「人口學變數」及「政治社會心理變數」,顯著地影響受訪者對槓桿者的支持,進而描繪出槓桿者的特質。 論文外文摘要 The purpose of this thesis is to study the political and social basis of the role of leverage in a three person campaign, during the 2014 Hsinchu City Mayoral election. This study is based upon six polls conducted by the Master Survey & Research Co. Ltd (MSRC). First of all, by using simple statistical analysis upon the results of these polls, the study will describe what the political basis, social basis and personality traits of the role of leverage are. Then it will explain how the support of the role of leverage is significantly affected by these internal variables using the Chi-square test of the support of demographic variabl
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