English

Crowd Manipulation / Mass Programming

Crowd manipulation is the intentional use of techniques based on the principles of crowd psychology to engage, control, or influence the desires of a crowd in order to direct its behavior toward a specific action. This practice is common to politics and business and can facilitate the approval or disapproval or indifference to a person, policy, or product. The ethical use of crowd manipulation is debatable and depends on such factors as the intention of and the means used by the manipulator, as well as the ends achieved.

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