English

The art & practice of typography: a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration

TABLE OF CONTENTS Author's Preface vii Synopsis of Contents ix List of Reproductions xvi List of Designers xx WHEN BOOKS WERE WRITTEN 1 THE ORIGIN OF TYPOGRAPHY 7 THE SPREAD OF TYPOGRAPHY 18 TYPOGRAPHY IN COLONIAL DAYS 19 TYPOGRAPHY IN THE 19th CENTURY 27 THE "LAYOUT" MAN 85 HARMONY AND APPROPRIATENESS 41 TONE AND CONTRAST 47 PROPORTION, BALANCE AND SPACING 53 ORNAMENTATION 59 THE TYPOGRAPHY OF BOOKS 67 BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS 75 CATALOGS 83 PROGRAMS 91 ANNOUNCEMENTS 99 TICKETS 107 LETTERHEADS AND ENVELOPS 111 BILLHEADS AND STATEMENTS 119 PACKAGE LABELS 123 BUSINESS CARDS 127 THE BLOTTER 181 POSTERS, CAR CARDS, WINDOW CARDS 185 ADVERTISEMENTS 139 NEWSPAPERS 147 PERIODICALS 151 HOUSE-ORGANS 161 TYPE-FACES 169 IMPRINTS 195 Digitized by Google. · Electronic reproduction · Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 · digitized · Description based on print version record

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