English

Basic Marketing (2021)

May all praises be to The Lord, The Creator of time and space, The Sustainer of this entire universe, The Giver of Life, The Bringer of Death and The One who'll revive us all on the Day of Judgment. Unfortunately, most academic books available in Pakistan today lack local examples as those are written by foreign authors. It is extremely difficult for participants to understand a concept through a brand or company that they are listening about for the first time. Many books are filled with names of corporations that even instructors have never heard of which makes teaching even the most basic courses like Principles of Marketing and Entrepreneurship a difficult task. This book is an attempt to fill this gap in Pakistan with some cases and examples that participants residing her can easily relate to. Another issue is that many books lack proper guidance on personal development of individuals and are more focused towards only money making aspects. Training element is becoming absent from both books and even most universities. Efforts have been made in this book to assist the participants become a better human being as well.

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